Brand Allies Cookie Policy

Last updated: June 2026

This Cookie Policy explains how RWW Group Ltd trading as Redwigwam and Brand Allies ( Brand Allies , we , our , or us ) uses cookies and similar technologies when you use the Brand Allies website, platform, and Affiliate Programme.

This Cookie Policy should be read alongside our Privacy Policy.

1. About Us

The Brand Allies platform is operated by:

RWW Group Ltd trading as Redwigwam and Brand Allies

Company Registration Number: 15478239

Office 1, Brunswick House, Brunswick Way, Liverpool, L3 4BN

Email: us@brand-allies.com

2. What Are Cookies?

Cookies are small text files stored on your device when you visit a website or use an online platform.

Cookies help websites function correctly, remember your preferences, improve performance, and provide information about how users interact with the platform.

3. How We Use Cookies

Brand Allies uses cookies and similar technologies to:

operate and maintain the platform;

remember user preferences and settings;

keep users securely logged in;

administer the Affiliate Programme;

track referral activity and reward entitlement;

analyse website traffic and performance;

improve our products and services;

detect fraud and abuse; and

support security and platform functionality.

4. Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the operation of the platform and cannot normally be switched off.

They are used to:

authenticate users;

maintain secure sessions;

process payments;

prevent fraud; and

provide core platform functionality.

Performance and Analytics Cookies

These cookies help us understand how visitors use the platform and allow us to improve functionality and user experience.

They may collect information such as:

pages visited;

time spent on the platform;

device and browser information; and

website performance data.

Functionality Cookies

These cookies allow the platform to remember choices you make and provide enhanced features.

For example:

language preferences;

and personalised settings.

Affiliate and Tracking Cookies

These cookies allow Brand Allies to:

recognise when a User has registered through an Affiliate s unique referral link;

administer the Affiliate Programme;

calculate rewards;

prevent duplicate referrals; and

detect fraudulent or abusive activity.

These cookies do not provide Affiliates with access to personal information relating to referred Users.

Marketing Cookies

Where applicable, Brand Allies and its service providers may use cookies to:

measure advertising effectiveness;

understand campaign performance; and

provide relevant marketing communications.

These cookies will only be used where required consent has been obtained.

5. Third-Party Cookies

Brand Allies may use trusted third-party service providers to support:

analytics;

payment processing;

website functionality;

advertising;

fraud prevention; and

platform security.

These providers may place their own cookies in accordance with their own privacy and cookie policies.

6. Managing Cookies

Most web browsers allow users to:

view cookies;

block cookies;

delete cookies; and

manage cookie preferences.

Please note that disabling certain cookies may affect the functionality of the Brand Allies platform and some services may not operate correctly.

7. Changes to this Cookie Policy

Brand Allies may update this Cookie Policy from time to time.

Any revised version will be published on the platform and will take effect from the date stated in the updated policy.

8. Contact Us

If you have any questions about this Cookie Policy, please contact:

RWW Group Ltd trading as Redwigwam and Brand Allies

Office 1, Brunswick House
Brunswick Way
Liverpool
L3 4BN

Email: us@brand-allies.com